Dubai Points is a city-wide engagement scheme that turns your visit to Dubai into an exciting and rewarding journey across the whole city.

City Program.

Whether you're booking your desert safari, going sightseeing, buying your next smartphone, shopping for fashion or jewelry, dining out with friends and family or even going for a walk around in Dubai (yes, no kidding), we'll make that journey exciting for you. In addition, your Dubai Points free membership gives you the freedom to exchange your points between Dubai Points and other loyalty programs and spend them for the rewards you like, ranging from airlines tickets, hotels stays, restaurants meals, electronics and much more.

Become a Member

We're working towards bringing this exciting experience to you, so if you want to be part of Dubai Points, please sign up with us here and we'll be in touch with you soon.

Become a Partner

Unlock new possibilities and work seamlessly with government entities and commercial partners. Whether you have a loyalty program or not, we'll help you generate great value for your business. If you want to be part of our exciting city-wide program, please give us your details here, and we'll be in touch with you soon.

Awards and Events.

Proof of Concept

In 2016, Dubai Holding led the inception of Dubai Points to create innovative, feasible and cost-effective solutions for enhancing the interaction between the Group’s businesses

Gitex 2017

Being sponsored by Dubai Tourism, Dubai Points won the "Best Startup of the Visitor Experience" Award amongst hundreds of other contenders

Future Blockchain Summit

Dubai Points was highlighted in the world's first Blockchain Summit sponsored by Smart Government leading the loyalty industry innovation with a unique proposition

Our Team.

Mark M. Davies

Chief Executive Officer

Fouad El-Qassem

Chief Operating Officer

Sridhar Krishnamurthy

Chief Commercial Officer

Our Journey.

April 2018

Developing Private Public Partnership

October 2017

Winner of Gitex Future Stars Competition

March 2017

Graduated from DFA – Cohort 2

January 2017

Graduated from DFA – Cohort 1

October 2016

Proof of Concept license approved by DFF

October 2016

Endorsed by Dubai Future Foundation

September 2016

Member of Global Blockchain Council